Summary

The user-centred design roles that are part of the Digital, Data and Technology profession in the Scottish Government.


Designing and delivering services requires a multidisciplinary team with a wide range of skills and experience. Your team might include existing staff or you may need to hire new staff or contractors to meet the needs of the project.

The service team are not only people involved in the design and delivery of the service, but they will likely be the core team involved at the design stage.

Read more about the stages of designing a service

Design roles

During 2017 the UK’s Government Digital Service (GDS) led a project resulting in the new Digital, Data and Technology Profession (DDaT) profession being agreed across all UK departments and the devolved administrations — Scottish Government was fully involved in this process.

There are a number of user centred design roles that are part of the Digital, Data and Technology (DDaT) profession within Scottish Government. DDaT replaces the previous ICT profession and is being introduced to attract and retain the talent needed across this area.

There are 7 job ‘families’ within DDaT, including the user-centred design job family. The other job families are Product & Delivery; Data; Technical; IT Operations; Security and Testing.

There are 7 roles in the user-centred design job family:

  • content designer — works on all service information to help users complete goals while helping government deliver policy
  • content strategist —​ takes an overview of content and how it’s produced; designing governance, workflows, and taxonomies in a user-centred context
  • graphic designer —​ creates graphic elements using layout, spacing, colour, type and iconography to make sure content is readable to users
  • interaction designer —​ works out the best way to let users interact with services, in terms of overall flow and at the level of individual design elements
  • service designer —​ designs the end-to-end journey of a service, helping a user complete goalswhile helping government deliver policy
  • technical writer —​ takes a user-centred approach to making complicated technical concepts easier to understand for a specialist audience
  • user researcher —​ scopes, designs and carries out research activities with users to help teams get a deep understanding of the people that use the service